PORTFOLIO SECTION
NovaStyle
A website design project for a brand that caters to urban streetwear lovers.
Project Brief:
Novastyle
Overview:
You know that moment when you visit a brand’s website and everything—from the products to the colors—just clicks, and you think, “This is totally my style”? That’s exactly what I set out to create for NovaStyle.
My goal was to design a website that truly connects with urban streetwear lovers, a space where they could see their style and culture reflected.
This case study walks you through my approach and how everything came together.
Project Type:
Branding and Website Design
Industry:
Fashion and Apparel
CMS:
WIX
DATE:
May 2024
Project Goals
- Create a unique brand identity that connects with fashion-forward individuals looking for trendy and edgy streetwear. This will help NovaStyle stand out in the crowded streetwear market.
- Design and launch a visually appealing, easy-to-navigate website on WIX that showcases NovaStyle’s stylish collections and embodies the brand’s urban culture influences.
- Include a blog that features streetwear trends, fashion tips, and urban culture stories, helping customers feel more connected to the brand and improving SEO to increase visibility.
Target Audience
NovaStyle is for anyone who loves streetwear that’s trendy, edgy, and comfortable. The brand’s audience values unique designs, urban culture, and expressing their individual style through fashion.
What`s Next?
I began finding inspiration and creating mood boards for the visual identity and overall look of the website. Here’s what I settled for:
The bold orange is the kind of color that grabs attention, perfect for a brand focused on standing out. I paired it with deep charcoal to bring in that urban, streetwise vibe. The gray keeps everything balanced without taking away from the boldness. And, of course, crisp white keeps things fresh and clean, letting the other colors shine without overwhelming the design.
For NovaStyle, the typography is all about impact and readability. League Spartan is used for headings because it’s bold and geometric, making sure that every title and heading grabs attention right away. For the body text, Proxima Nova is the perfect choice—it’s clean, modern, and super easy to read.
Recap Of My Role
I took the lead on designing NovaStyle’s website, from research and planning to brand identity development, and finally, to the website’s design and launch on WIX. I worked on a 10-day timeline, and here’s how the process unfolded:
Day 1-2:
Research and planning—getting a deep understanding of the audience and brand.
Day 3-5:
Developing a fresh, unique brand identity that aligns with urban culture.
Day 6-8:
Designing and developing the WIX website to showcase the collection in a visually appealing, user-friendly way.
Day 9:
Implementing the launch strategy, making sure everything was ready for the big reveal.
Day 10:
The official launch—NovaStyle went live, fully equipped to make its mark.
Summary
NovaStyle is on a mission to redefine streetwear fashion by offering clothing that’s unique, trendy, and comfortable.
We didn’t just build a website; we created a whole vibe that reflects NovaStyle’s brand identity, making it a space where fashion-forward individuals can see themselves and feel inspired.
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