PORTFOLIO SECTION
A passion project for a brand that is known to help women achieve healthy, glowing skin through effective skincare solutions.
Radiance
Skincare has become a staple in our daily routines, embraced by people of all genders.
Radiance Skincare Brand wanted to capitalize on this with a great website design.
This project focused on designing and developing a website that brings Radiance Skincare’s commitment to healthy, glowing skin to the forefront.
This case study walks you through my approach and how everything came together.
Project Type:
Branding and Website Design
Industry:
Fashion and Apparel
CMS:
WIX
DATE:
May 2024
But first—
i needed to understand Radiance’s goals and challenges. They wanted to:
Here’s what I recommended
My Approach
What`s Next?
I began finding inspiration and creating mood boards for the visual identity and overall look of the website. Here’s what I settled for:
The color palette was chosen to enhance the overall aesthetic and mood of the website. Light Yellow brings a warm, inviting feel, perfect for evoking a sense of freshness and cleanliness. Cool Gray offers a neutral background that keeps the design balanced and professional. Slate Blue adds a calming, trustworthy element, while Pale Green ties the look back to the natural ingredients Radiance Skincare is all about.
For Radiance Skincare, I chose Poppins Extra Light for headings and Sora Light for paragraphs, creating a sleek, modern feel throughout the website. Poppins Extra Light adds that touch of sophistication that matches the high-end vibe of their skincare products, while Sora Light keeps everything readable and clean.
Recap Of My Role
I led the development of Radiance Skincare’s website, focusing on a user-friendly interface that matched the target audience’s preference for simplicity and natural beauty. I managed the planning, brand identity development, and website design and development using WIX. I also ensured transparency through clear ingredient communication and customer testimonials, and implemented a launch strategy to maximize impact.
The Result
The Radiance Skincare Brand website project effectively educated, engaged, and converted visitors by showcasing natural beauty and skincare expertise. With a focus on user-centric design and transparent communication, the website stands out as a trusted resource for achieving healthy, glowing skin through effective skincare solutions.