PORTFOLIO SECTION
A website design project for a fashion brand that helps women feel confident by offering stylish, comfortable clothes that are made with care for the planet.
Blazed-World
Blazed is a fashion brand that helps women feel confident by offering stylish, comfortable clothes that are made with care for the planet.
The goal was to create a welcoming, easy-to-use website that told the brand’s story, made shopping simple, and highlighted Blazed’s focus on high-quality fabrics, inclusive sizing, and eco-friendly practices.
This case study walks you through my approach and how everything came together.
Project Type:
Branding and Website Design
Industry:
Fashion and Apparel
CMS:
WordPress with Elementor
DATE:
October, 2024
Project Goals
Target Audience
Blazed’s audience is women who want to feel confident and stylish in what they wear. They care about comfort, quality, and looking their best. These women also value inclusive sizing and are mindful of making sustainable, eco-friendly choices. The website needed to speak to women who want easy, stylish options for everything from casual outings to special events.
What`s Next?
I began finding inspiration and creating mood boards for the visual identity and overall look of the website. Here’s what I settled for:
The bold orange is the kind of color that grabs attention, perfect for a brand focused on standing out. I paired it with deep charcoal to bring in that urban, streetwise vibe. The gray keeps everything balanced without taking away from the boldness. And, of course, crisp white keeps things fresh and clean, letting the other colors shine without overwhelming the design.
For NovaStyle, the typography is all about impact and readability. League Spartan is used for headings because it’s bold and geometric, making sure that every title and heading grabs attention right away. For the body text, Proxima Nova is the perfect choice—it’s clean, modern, and super easy to read.
Recap Of My Role
I took the lead on designing NovaStyle’s website, from research and planning to brand identity development, and finally, to the website’s design and launch on Worpress. I worked on a 10-day timeline, and here’s how the process unfolded:
Day 1-2:
Research and planning—getting a deep understanding of the audience and brand.
Day 3-5:
Developing a fresh, unique brand identity that aligns with blazed
Day 6-8:
Designing and developing the WordPress website to showcase the collection in a visually appealing, user-friendly way.
Day 9:
Implementing the launch strategy, making sure everything was ready for the big reveal.
Day 10:
The official launch—Blazed went live, fully equipped to make its mark.
Summary
This project was about bringing Blazed’s vision to life by creating a website that truly reflects who they are.
It’s not just a place to sell clothes—it’s a space where customers can feel connected to the brand and inspired by the confidence that comes with feeling good in what they wear.
Using WordPress and Elementor, I created a site that is simple, inviting, and tailored to the needs of Blazed’s audience.
Now, Blazed has a strong online presence that highlights their beautiful clothing and their commitment to confidence, inclusivity, and caring for the planet.